The textbook movie release plan

Friday, 22 August 2003 — 8:53am | Film has a transcript from Variety detailing New Line Cinema’s plan to re-release The Fellowship of the Ring and The Two Towers prior to the 17 December launch of The Return of the King. Excerpt:

Starting the week of Dec. 5, the extended DVD cut of “Fellowship of the Ring” will be released in some 100 or so theaters in the U.S. and in 20 theaters in Canada.

Then, the week of Dec. 12, sequel “Two Towers” will unspool, just a month after having preemed on DVD, leading up to a worldwide Dec. 16 daylong marathon, during which all three films will be shown back-to-back. Exhib guidelines call for a 3 p.m. showing of “Fellowship” followed by a 7 p.m. screening of “Two Towers” and then an 11 p.m. screening of “Return of the King,” which will carry over into Dec. 17 — the day of its global release.

But here’s the kicker: we’re talking Extended Editions, folks – the full DVD cuts of the first two. Tickets to the 16 December marathon are going to be a nightmare, so consider this an early heads-up.


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